General view
          Agent's Role
          Benefits of License
          IPRs Owner's Role
          Licensee's Role
          Benefits of Owner
 
 
IP rights owners should provide a licensee with all kinds of materials such as catalogues, advertisements, management know-how, sales promotion strategy, etc. which are helpful to the business of the licensee in the territory. If an infringement occurs in the territory, then IP right's owners should quickly prosecute a civil and/or criminal legal action against the infringer to protect the licensee.