General view
          Agent's Role
          Benefits of License
          IPRs Owner's Role
          Licensee's Role
          Benefits of Owner
 
 
There are two kinds of license agent roles, one is to conduct a search for a possible licensee pursuant to the instructions of IP rights' owner and to receive their service fee from IP rights' owner. The other is to control the licensee on the basis of authorization by IP rights' owner, to receive a royalty from the licensee, then thereafter send the royalty to IP rights' owner, and receive their agent commission in proportion to the royalty (license) income. In the second license agent role, the license agent should consult the IP rights' owner and licensee about the design development, market strategy, management know-how, sales promotion, advertisement strategy, etc.