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There are two kinds of
license agent roles, one is to conduct a search
for a possible licensee pursuant to the instructions
of IP rights' owner and to receive their service
fee from IP rights' owner. The other is to control
the licensee on the basis of authorization by IP
rights' owner, to receive a royalty from the licensee,
then thereafter send the royalty to IP rights' owner,
and receive their agent commission in proportion
to the royalty (license) income. In the second license
agent role, the license agent should consult the
IP rights' owner and licensee about the design development,
market strategy, management know-how, sales promotion,
advertisement strategy, etc. |
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