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In order to extend a
business to an other country, IP right's owner should
directly conduct a market search and found a branch,
or find a business partner. In that case, even if
the IP right's owner spends much money at the beginning
of its costs, they are not sure of their success
of their business because they are still not aware
of the country's culture, laws, business partner's
ability including financial situation, etc.
However, a license agent is informed of all kinds
of situations mentioned above, thus if an IP right's
owner extends its IP rights business in cooperation
with a local license agent such as IP PARK, then
the IP rights owner is more likely to succeed in
launching their business. Furthermore, the agent
can find and designate a licensee which has a good
business ability and good financial situation, control
and supervise the quality of products, market strategy,
sales promotion, advertisement strategy, etc. face
to face with the licensee. |
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