General view
          Agent's Role
          Benefits of License
          IPRs Owner's Role
          Licensee's Role
          Benefits of Owner
 
 
Licensee should produce high quality products without any defects, create new designs of products, change of marketing strategy, report market conditions, and provide after sale services, to have IP rights widely known to the public and have a good reputation without harming the good-will of the IP rights and its owner.