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In order to directly
launch a business over the world, IP rights' owners
should spend a significant amount of money, and
get all the information about the laws, market,
culture, character of the people, etc. of the country
concerned. A person who wishes to use the identical
or similar IP rights which are protected under the
law should spend much time and money to develop
new brands or trademarks without causing a controversy.
Licensing solves this kind of matter. That is, through
IP rights licensing, IP rights' owner extends his
market, and the licensee launches a new business
or produces a high quality of products by using
the IP rights on the basis of the license agreement.
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