With a profound history dating back to 1919, Byford was launched in Leicester by Mr. Donald Byford and its products have long been synonymous with quality, comfort and fit. Our definition of quality reflects a unique commitment to high standards of design, craftsmanship, distribution and marketing.

Clearly focused on excellence in men's innerwear and loungewear and is firmly targeted at the upper middle segment of the market.

The brand and company have deep roots in familar British values that remain credible even today. Innovation, individualism, good taste and a person touch build on this tradition to distinguish it from its competitiors and to ensure its ongoing relevance and appeal.

Headquartered in Hong Kong, Byford has recently been revitalised by an experience and visionary new management team. A contemporary twist has updated our visual identity whilst a clear and consistent communication strategy has evolved to project the brand to future generations of consumers around the world.